Privacy Policy

Last updated: 25th June 2024

For the Long Haul ("us", "we", or "our") is committed to respecting your privacy. This Privacy Policy identifies what information is collected about you and how it’s used by For the Long Haul when you visit https://www.initforthelonghaul.ca/ (the “Site”), apply to one of our programs, or communicate with us.

For the Long Haul collects personal information under the authority of section 26(c) and 26(e) of the Freedom of Information and Protection of Privacy Act (FOIPPA) for the purposes stated in the ‘How and Why For the Long Haul Collects Personal Data’ section below. ‘Personal information’ is defined broadly in FOIPPA as recorded information about an identifiable individual, other than business contact information.

To request a summary of the information that For the Long Haul collects about you, or to request that data be deleted or changed, or to update your email marketing preferences, or to ask questions about the Privacy Policy, contact us at the contact information provided at the bottom of this page.

Updating this Privacy Policy. By using the Site, you agree to this Privacy Policy. If you do not agree to be bound by these terms, please leave the Site. This Privacy Policy may change from time to time, and changes are effective upon posting, so please check back to review any updates.

Where We Store and Process Personal Data. All personal data is stored and processed in Canada unless consent was given otherwise.

PERSONAL DATA OVERVIEW

Below is an overview of the type of personal data For the Long Haul commonly collects, and how we use that personal data.

Site Visit

What data is collected and how: Cookies are used to distinguish unique users and their session behavior on the For the Long Haul website.
How does For the Long Haul use or share the data: To select and deliver content to you based on your website activities, to provide you with relevant advertising based on your website activities, and to establish an aggregated understanding of our website audience.

Apply to a Program

What data is collected and how: Each For the Long Haul program application is customized to the program objectives. All application forms include name and contact information. Several may collect information related to diversity and inclusion.
How does For the Long Haul use or share the data: To communicate with applicants, to provide For the Long Haul with information necessary to contact program applicants, to determine applicant eligibility, and to improve our service in terms of diversity and inclusion.

Newsletter Subscription

What data is collected and how: Name and email address.
How does For the Long Haul use or share the data: To send users the newsletters they requested.

Social Media Collection Notice

The personal information you post may be collected by For the Long Haul under s. 26(c) of the Freedom of Information and Protection of Privacy Act for the purposes of engaging and consulting with the public. Please be aware that any information collected may be stored and/or accessed outside of Canada on servers not belonging to the government. To protect your own privacy and the privacy of others, please do not include any personal information including phone numbers and email addresses in the body of your comment. Please do not share personal information about others, including pictures.

HOW + WHY FOR THE LONG HAUL COLLECTS PERSONAL DATA

Delivering a Customized Site Experience

Cookies: We use cookies to collect the information detailed in the chart above. Cookies are small computer files that we transfer to your computer’s hard drive that allow us to know how often you visit the Site and the activities you conduct while on the Site. Every computer is assigned a different cookie by For the Long Haul.
Deactivating Cookies: You can block collection of your information and Site activity by turning off cookies. You will find further information on how to turn off cookies in the support page of your respective browser. Deactivating cookies may hinder our ability to provide you with certain services or your ability to enjoy certain features of the Site.
Web Beacons: We also may use web beacons to collect anonymous, non-personal information about your use of our Site. Web beacons are tiny graphic image files embedded in a web page or email that provide a presence on the web page or email and send back to its home server information from the users’ browser. The information collected by web beacons allow us to statistically monitor how many people are using our Site or are opening our emails.
How We Use Cookie + Web Beacon Information: The information collected by cookies and web beacons helps us dynamically generate content on the Site or in emails specifically designed for you, allows us to monitor Site traffic (i.e., where a user is geographically located, device type, browser selection, referring website, Site navigation, demographic information), and provide advertising tailored to you, as discussed in detail in the Marketing and Promotions section. We will not link non-personal cookie or web beacon information to any personal data collected, unless you share that personal data with For the Long Haul through one of the forms (e.g., subscribing to For the Long Haul’s Newsletter).

Co-branded Channel Partners: For the Long Haul links to co-branded products and/or services to websites hosted and operated by companies, such as YouTube for video content and Partner website pages for associated program information (each a “Channel Partner Website(s)”). The co-branded pages that you may access through a Channel Partner Website may have different privacy policies. If you visit a Channel Partner Website, please read the privacy policy that is posted on that site.

Marketing + Promotions

For the Long Haul works with third party service providers to collect information about your Site activity using common tracking technologies, such as cookies, web beacons, and tags. These tools allow For the Long Haul to provide you with content and advertising that is tailored to your interests. If you don’t wish to have your activity tracked, learn more about the Do Not Track tool.

For the Long Haul also uses linked advertisements and newsletters to deliver information to you that is interest-based or about For the Long Haul programs.

Tracking Technologies

Cookies + Web Beacons: We may use information from cookies and web beacons collected from your use of the Site to target your online activity, browser or apps, with certain advertisements, and/or to determine the popularity of certain content or advertisements. By using the Site, you agree to For the Long Haul collecting and using your behavioral information for those purposes.
Third Party Tracking: For the Long Haul works with advertisers that use tracking technology (i.e., Facebook Pixel, LinkedIn Insight Tag, etc.) to collect information about your Site activity and third party website activity that allows us to customize the content and advertising that is delivered to you. We may also use third party tracking technology to generate analytics reports used to improve our Site, track our success at reaching audiences, and optimize delivery of Site and ad content specifically targeted to your interests based on your use of our Site. We will not combine non-personally identifiable information collected through third party advertiser tracking with your personal data. We will not attempt to disaggregate data that third-parties report in aggregate.
Linked Advertisements: Our Site or emails may include links to external websites of third party sponsors, For the Long Haul business partners or advertisers. Third Parties may use their own cookies, tracking codes, or web beacons when you click on their advertisement or link to their site or service, even if the advertisement simply appears on a page or in an email that you are viewing. In certain situations, you may be temporarily redirected to another website, which may not be apparent to you. We do not control the use of cookies, tracking codes, or web beacons by third parties, or how they manage personal data you provide to them. You should review the privacy policy of the sites you visit to understand their privacy practices before you share personal data.
Google Analytics: We use Google Analytics Demographics and Interests reports to improve our Site, track our success at reaching audiences, and optimize delivery of Site and ad content specifically targeted to your interests based on your use of our Site. We also use Google Display Network Impression Reporting in order to understand the effectiveness of different ad types across various platforms, and remarketing with Google Analytics to deliver relevant ads to you based on your use of our Site. We may use additional Google products and services that require Google Analytics to collect data for advertising purposes. We will not combine non-personally identifiable information collected through Google Analytics with your personal data. We will not attempt to disaggregate data that Google reports in aggregate. The Google Analytics Terms of Service and the Google Privacy Policy govern Google’s ability to use and share information collected through Google Analytics. You can prevent your data from being used by Google Analytics by using the Google Analytics Opt-Out tool.
Newsletters: You may opt-in to receive email subscriptions that contain content about the Event based on your preferences. For the Long Haul may suggest certain newsletter subscriptions to you based on your Site activity. To opt-in or opt-out from For the Long Haul Newsletters, see the section below: ‘Managing Your Preferences’.

SHARING YOUR PERSONAL DATA

Generally: For the Long Haul will only share your personal data with your consent or as necessary to answer your questions, provide the products and/or services you request or purchase from For the Long Haul, or to comply with governmental, legal, or internal record-keeping requirements as reasonably required.
Operations + Maintenance Vendors: For the Long Haul operations and maintenance vendors may have access to your personal data to the extent reasonably necessary to provide specified products or services to For the Long Haul. These vendors and suppliers provide us with technology, services, and/or content related to operation and maintenance of our Site, the For the Long Haul systems, and the Event. Access to your personal data by these vendors is limited to the information necessary for it to perform its function for For the Long Haul. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission. Please find the third party “Data Processor” platforms we use listed below:some text
- HubSpot hosts contact information and information collected in program application forms: Their Data Processing Agreement can be found here. For the Long Haul also uses HubSpot to communicate through e-mail marketing. Their privacy policy can be found here.
- SmartSimple is used for program application forms. Their privacy policy can be found here.
- SurveyMonkey is used to send out specific surveys to contacts. Their privacy policy can be found here.
- SurveyMonkey Apply is used to collect and review program applications. Their privacy policy can be found here.
Necessary Disclosures: We may release your personal data to third parties when we have a good faith belief it is necessary:
(1) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (2) in special circumstances, such as a financial or physical threat to you or others, including, without limitation, if For the Long Haul detects that a fraudulent credit card charge may have occurred. In the event that For the Long Haul is legally compelled to disclose your personal data to a third party, we will use our best efforts to notify you unless doing so would violate the law or court order.
Aggregate Information: For the Long Haul may provide third parties with non-personal information about you that does not allow you to be identified or contacted and that is combined with the non-personal information of other users. For example, we might inform third parties regarding the aggregate number of users of our Site.

MANAGING YOUR PREFERENCES

Opting-In: You may opt-in or sign up for recurring informational/promotional emails from For the Long Haul at https://www.initforthelonghaul.ca/newsletter-signup/.
Opting-Out: You may opt-out of receiving emails, newsletters or other communications from For the Long Haul at any time by following these steps: (1) When you have received a newsletter you wish to stop, navigate to the bottom of the email, and select the link “unsubscribe or update your email preferences here”, (2) You may also unsubscribe by contacting us at info (at) initforthelonghaul.ca.

ACCESSING + UPDATING YOUR PERSONAL DATA

OTHER IMPORTANT PRIVACY INFORMATION

Our Retention of Personal Data: Some cookies will remain on your computer for only as long as your browser remains open, or until you delete them off your computer. Other cookies will remain on your computer so that you may be recognized when you return to the website. These cookies will expire no later than 18 months from when they are first placed on your computer. Information collected as a part of a cookie or a security audit log is retained for 2 years. Information collected or created by For the Long Haul is maintained in accordance with government’s records retention schedules and other legislative requirements.
Collection of Data from Children: This Site is not intended for use by persons under thirteen (13) years of age and shall not be used without the consent from a parent and/or guardian. For the Long Haul does not knowingly collect personal data from or about children under the age of thirteen (13). If a parent or guardian believes that a child under thirteen (13) years of age has shared personal data with For the Long Haul without the parent or guardian’s consent, please contact us at info (at) initforthelonghaul.ca.
Security: For the Long Haul has appropriate safeguards in place to prevent unauthorized access to your personal data. Although we take such efforts to protect your personal data from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet.

HOW TO CONTACT FOR THE LONG HAUL

You may contact us with any questions about this Privacy Policy at imapplications@innovatebc.ca.

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